About us
What sets Prudentes apart from other consultancies
Prū|den|tes
lat. [Plural m/f]
The smart, sensible,
Prudent, level-headed ones
“Prudentes” comes from Latin and is derived from “prudens”. Prudentes describes the team’s self-image of proceeding wisely, sensibly, prudently and carefully. The logo symbolizes receiving and sending. This requires an empathic dialog ability of the whole Prudentes team. Listening and asking the right questions, openness, a positive view of people. Staying straightforward in the process. Expressing even unpopular insights. Being courageous. In short: Prudentes sees itself as a sparring partner for its clients.
Why Prudentes?
Why Prudentes?
Who we are.
Who we are.
Values at Prudentes
Experience
Solution-oriented
Reliability
Quality
Empathy
Our Team
Norbert Irsfeld
Founder & Managing Partner
Norbert Irsfeld sees himself as Sparringspartner for entrepreneurs and the management of medium-sized, mostly owner-managed companies. With his profound experience in the realization of M&A projects, he is a guarantor of success for companies and owners in negotiations. In doing so, Irsfeld follows the motto ‘Creating pragmatic solutions instead of dividing through detailed negotiations’.
Due to his personal background as a former partner of an insolvency law firm, he also brings the necessary knowledge, but also corresponding experience, to restructuring projects.
Norbert Irsfeld has also been supporting and accompanying companies on their growth paths for more than 15 years, ensuring their continued success.
In addition to his operational activities, Mr. Irsfeld expands and shares his knowledge and experience through regular publications and lectures. He is also a lecturer at the Nürtingen-Geislingen University of Applied Sciences in the automotive industry course.
Kirsten Fichter-Mangasser
Assistant to the management
Kirsten Fichter-Mangasser is the contact person at Prudentes for all scheduling and organizational matters. By professionally handling all administrative tasks, she ensures the success of the consultants’ projects. Mrs. Fichter-Mangasser is the good soul of Prudentes, who thinks of everything and everyone.
Mario Rico
Principal
Mario Rico acts as an all-rounder in the operational car dealership business. With extensive experience in sales and in dealing with car manufacturers, he screens car dealerships for operational potential. As an interim car dealership manager, he also knows how to put this into practice.
Mr. Rico supports customers in the implementation of defined measures and, as a good communicator, always involves the companies’ employees in the process. Due to the combination of car dealership controlling and management with the operational car dealership execution, he also maintains an experienced relationship with works councils. In addition to mediation, Mr. Rico also supports Prudentes’ clients in personnel recruiting and coaching of company succession.
Sebastian Berning
Junior Consultant
Susanne Kuffler-Irsfeld
Project Assistant
Susanne Kuffler-Irsfeld is responsible for special projects at Prudentes. She is also responsible for marketing and supports Prudentes as Head of Human Resources Management.
Norbert Irsfeld
Founder & Managing Partner
Norbert Irsfeld sees himself as Sparringspartner for entrepreneurs and the management of medium-sized, mostly owner-managed companies. With his profound experience in the realization of M&A projects, he is a guarantor of success for companies and owners in negotiations. In doing so, Irsfeld follows the motto ‘Creating pragmatic solutions instead of dividing through detailed negotiations’.
Due to his personal background as a former partner of an insolvency law firm, he also brings the necessary knowledge, but also corresponding experience, to restructuring projects.
Norbert Irsfeld has also been supporting and accompanying companies on their growth paths for more than 15 years, ensuring their continued success.
In addition to his operational activities, Mr. Irsfeld expands and shares his knowledge and experience through regular publications and lectures. He is also a lecturer at the Nürtingen-Geislingen University of Applied Sciences in the automotive industry course.
Kirsten Fichter-Mangasser
Assistentin der
Geschäftsführung
Kirsten Fichter-Mangasser is the contact person at Prudentes for all scheduling and organizational matters. By professionally handling all administrative tasks, she ensures the success of the consultants’ projects. Mrs. Fichter-Mangasser is the good soul of Prudentes, who thinks of everything and everyone.
Mario Rico
Principal
Mario Rico acts as an all-rounder in the operational car dealership business. With extensive experience in sales and in dealing with car manufacturers, he screens car dealerships for operational potential. As an interim car dealership manager, he also knows how to put this into practice.
Mr. Rico supports customers in the implementation of defined measures and, as a good communicator, always involves the companies’ employees in the process. Due to the combination of car dealership controlling and management with the operational car dealership execution, he also maintains an experienced relationship with works councils. In addition to mediation, Mr. Rico also supports Prudentes’ clients in personnel recruiting and coaching of company succession.
Andrea Heindorf
Senior Consultant
Andrea Heindorf ist die Zahlenfrau bei Prudentes. Als Bilanzbuchhalterin mit zusätzlicher Ausbildung im Controlling ist Sie für diese Rolle sehr gut gerüstet. Accounting und Controlling sind ihre Steckenpferde. Ihre Aufgabe bei Prudentes besteht in der umfassendenund tiefen Analyse mittelständischer und großer Unternehmen, in der Erstellung integrierter Planungen sowie in der Implementierung umfassender Planungsprozesse. Sie verfügt über eine profunde Expertise in M&A‑Prozessen, also in der Begleitung von Unternehmensverkäufen oder ‑käufen bzw. von Fusionen. Die Berechnungen von Unternehmenswerten und das Management komplexer Due-Diligence-Prozesse sind ihr Metier.
Sebastian Berning
Management Consultant
Sebastian Berning embodies the spirit of departure towards new and digital business models. His family background in the automotive trade and his studies in automotive business have given him an intimate connection to the industry and he brings a deep understanding to client projects. Mr. Berning supports Prudentes’ clients in the sustainable design and revision of their business strategies. In doing so, he draws on several years of experience in management consulting, especially in the areas of customer experience, reorganization & growth, and leadership.
Susanne Kuffler-Irsfeld
Project Assistant
Susanne Kuffler-Irsfeld is responsible for special projects at Prudentes. She is also responsible for marketing and supports Prudentes as Head of Human Resources Management.
The external network of experts of Prudentes
Dirk Emde
Senior Consultant
Dirk Emde is an expert in the design and development of company and industry-specific controlling systems. In doing so, he derives recommendations for operational variance analyses for Prudentes’ customers and supplements these with quick checks.
Mr. Emde manages to make Big Data usable for individual planning systems via a sophisticated interface management. In this way, mass data from companies can be analyzed and brought together to create added value. The combination of in-depth car dealership expertise and profound IT knowledge offers Prudentes’ customers a valuable and rare combination.
Hendrik Frickenhaus
Senior Consultant
Hendrik Frickenhaus is the car dealership professional at Prudentes. Due to his multiple activities as a project manager in M&A projects, he brings a great understanding of the implementation and support of company acquisitions and sales.
Mr. Frickenhaus also supports the customers of Prudentes through interim activities in leading positions in the automotive trade. With his personal background in sales, he is the perfect contact person for all questions concerning the sales area.
Reiner Minrath
Senior Consultant
Reiner Minrath is passionate about the various branches of the automotive trade: cars, motorcycles, motor homes and agricultural machinery. He is experienced in the successful management of branded car dealerships. In addition, he worked for 20 years on-site in the trade as a business management consultant for various car manufacturers and importers.
Herr Minrath ist ein “Allrounder”, der hinter jeder Kennzahl auch den Menschen und die Ablaufprozesse im Betrieb sieht. Mit seinen Schwerpunkten Controlling und integrierte Unternehmensplanung verstärkt und ergänzt er das Team der Prudentes.
Dirk Emde
Senior Consultant
Dirk Emde is an expert in the design and development of company and industry-specific controlling systems. In doing so, he derives recommendations for operational variance analyses for Prudentes’ customers and supplements these with quick checks.
Mr. Emde manages to make Big Data usable for individual planning systems via a sophisticated interface management. In this way, mass data from companies can be analyzed and brought together to create added value. The combination of in-depth car dealership expertise and profound IT knowledge offers Prudentes’ customers a valuable and rare combination.
Hendrik Frickenhaus
Senior Consultant
Hendrik Frickenhaus is the car dealership professional at Prudentes. Due to his multiple activities as a project manager in M&A projects, he brings a great understanding of the implementation and support of company acquisitions and sales.
Mr. Frickenhaus also supports the customers of Prudentes through interim activities in leading positions in the automotive trade. With his personal background in sales, he is the perfect contact person for all questions concerning the sales area.
Reiner Minrath
Senior Consultant
Reiner Minrath is passionate about the various branches of the automotive trade: cars, motorcycles, motor homes and agricultural machinery. He is experienced in the successful management of branded car dealerships. In addition, he worked for 20 years on-site in the trade as a business management consultant for various car manufacturers and importers.
Herr Minrath ist ein “Allrounder”, der hinter jeder Kennzahl auch den Menschen und die Ablaufprozesse im Betrieb sieht. Mit seinen Schwerpunkten Controlling und integrierte Unternehmensplanung verstärkt und ergänzt er das Team der Prudentes.
Our partners
Studentische Unternehmensberatung
Young. Digital. Connected. “CARS — Consulting Automotive, Resources and Sustainability” is the first student-run consultancy at the University of Applied Sciences (HfWU) and offers consulting services in the three main areas mentioned above.
Since the founding of the association in October 2017, CARS has been continuously developing and can boast the fastest admission process in the Federal Association of German Student Consultancies (BDSU e. V.).
CARS sees itself as a platform for particularly committed and motivated students to gain practical experience in consulting projects with companies from various industries.
Subscription trade magazine for the automotive industry
Auto News for the automotive industry: AUTOHAUS is an independent subscription trade magazine for the automotive industry and a daily B2B online portal. AUTOHAUS offers auto news, business news, commentaries, pictures and videos on car models, car brands and car manufacturers, car dealers and workshops as well as industry service providers for the entire automotive sector.
In addition to Auto News, there are also interviews, background reports, market data and registration figures, analyses, management information and articles on the topics of tax, finance and law. AUTOHAUS offers auto news for the automotive industry.
Der Innovation-Hub für das Autohaus der Zukunft
Wir arbeiten in Kooperation mit der Zukunftswerkstatt 4.0 an der Entwicklung eines fortschrittlichen Amortisationsrechners, der speziell auf die innovativen Produkte der ZKW 4.0 und deren anspruchsvollen Kundenstamm zugeschnitten ist. Dieses hochmoderne Tool ermöglicht es den Nutzern, mit nur wenigen essenziellen Eingaben die Amortisationsdauer präzise zu kalkulieren. Durch die intuitive Bedienbarkeit und die effiziente Datenverarbeitung stellt der Rechner eine unerlässliche Ressource dar, um die Wirtschaftlichkeit von Investitionen in die Technologien der Zukunftswerkstatt 4.0 zu bewerten und transparent darzustellen.
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